Berliner Boersenzeitung - Taylor Swift takes on Hollywood

EUR -
AED 4.092053
AFN 75.758464
ALL 98.318494
AMD 431.477408
ANG 2.007419
AOA 1050.590845
ARS 1079.283638
AUD 1.60808
AWG 2.00537
AZN 1.886799
BAM 1.946799
BBD 2.249022
BDT 133.080239
BGN 1.956238
BHD 0.419934
BIF 3222.517405
BMD 1.114094
BND 1.427202
BOB 7.724357
BRL 6.078834
BSD 1.11385
BTN 93.082648
BWP 14.503944
BYN 3.645247
BYR 21836.245857
BZD 2.24522
CAD 1.506088
CDF 3191.879457
CHF 0.941716
CLF 0.036244
CLP 1000.077729
CNY 7.81827
CNH 7.804313
COP 4671.14064
CRC 578.923447
CUC 1.114094
CUP 29.523496
CVE 110.515343
CZK 25.209832
DJF 197.996897
DKK 7.454449
DOP 67.347421
DZD 147.36013
EGP 53.781753
ERN 16.711413
ETB 132.79749
FJD 2.426775
FKP 0.848448
GBP 0.832512
GEL 3.047053
GGP 0.848448
GHS 17.52457
GIP 0.848448
GMD 77.986159
GNF 9617.421569
GTQ 8.618232
GYD 232.915247
HKD 8.659537
HNL 27.707068
HRK 7.574739
HTG 146.791335
HUF 397.279854
IDR 16907.660335
ILS 4.14013
IMP 0.848448
INR 93.348336
IQD 1459.463371
IRR 46903.364821
ISK 150.524847
JEP 0.848448
JMD 175.187814
JOD 0.789448
JPY 159.727126
KES 143.718313
KGS 93.810851
KHR 4528.792738
KMF 492.01185
KPW 1002.684127
KRW 1466.481239
KWD 0.340144
KYD 0.928209
KZT 535.922255
LAK 24599.199752
LBP 99767.133418
LKR 329.984374
LRD 215.88358
LSL 19.055617
LTL 3.289631
LVL 0.673904
LYD 5.280893
MAD 10.799193
MDL 19.420214
MGA 5070.242798
MKD 61.436246
MMK 3618.534427
MNT 3785.691961
MOP 8.910703
MRU 44.246227
MUR 51.134218
MVR 17.112499
MWK 1934.067785
MXN 21.909997
MYR 4.59397
MZN 71.162779
NAD 19.050076
NGN 1859.969262
NIO 40.992704
NOK 11.754128
NPR 148.932436
NZD 1.750359
OMR 0.428872
PAB 1.11385
PEN 4.143275
PGK 4.456629
PHP 62.505698
PKR 309.38249
PLN 4.281221
PYG 8680.865505
QAR 4.056139
RON 4.977334
RSD 117.054544
RUB 103.482721
RWF 1483.973443
SAR 4.179714
SBD 9.238564
SCR 15.174498
SDG 670.123501
SEK 11.312646
SGD 1.430508
SHP 0.848448
SLE 25.454047
SLL 23361.992103
SOS 636.147174
SRD 34.203247
STD 23059.500104
SVC 9.745941
SYP 2799.19497
SZL 19.050869
THB 36.051945
TJS 11.862867
TMT 3.89933
TND 3.38629
TOP 2.609321
TRY 38.100124
TTD 7.571992
TWD 35.364137
TZS 3041.477198
UAH 45.913825
UGX 4109.998128
USD 1.114094
UYU 46.455222
UZS 14190.779418
VEF 4035864.682313
VES 41.066239
VND 27367.723443
VUV 132.267499
WST 3.116637
XAF 652.938252
XAG 0.03584
XAU 0.000423
XCD 3.010895
XDR 0.822
XOF 655.647438
XPF 119.331742
YER 278.885581
ZAR 19.203201
ZMK 10028.182034
ZMW 29.490318
ZWL 358.73787
  • RBGPF

    4.6500

    64.75

    +7.18%

  • CMSC

    -0.0528

    24.72

    -0.21%

  • SCS

    0.3400

    13.49

    +2.52%

  • NGG

    -0.0600

    69.67

    -0.09%

  • CMSD

    -0.3000

    24.78

    -1.21%

  • RELX

    -0.1000

    47.46

    -0.21%

  • RYCEF

    0.0100

    7.05

    +0.14%

  • AZN

    0.2900

    77.91

    +0.37%

  • GSK

    0.1700

    40.88

    +0.42%

  • RIO

    -0.0600

    71.17

    -0.08%

  • BTI

    -0.2600

    36.58

    -0.71%

  • JRI

    0.0900

    13.67

    +0.66%

  • BCC

    -0.5100

    140.98

    -0.36%

  • BCE

    -0.3900

    34.8

    -1.12%

  • BP

    -0.0300

    31.39

    -0.1%

  • VOD

    -0.0700

    10.02

    -0.7%

Taylor Swift takes on Hollywood
Taylor Swift takes on Hollywood / Photo: ANGELA WEISS - AFP/File

Taylor Swift takes on Hollywood

She already rules music, so now it's on to Tinseltown: Taylor Swift's concert documentary is poised to dominate the fall movie season, challenging the hegemony of film studios and consecrating her business empire.

Text size:

Swift is taking a break from her wildly popular tour that began in March -- performances will resume in November and run late into next year.

But in the meantime, the 33-year-old is hitting the silver screen: "Taylor Swift: The Eras Tour" is slated for release on October 13, and has already broken the record for pre-sales in the United States in one day, with $37 million in revenue.

The film could exceed $100 million in its opening weekend, said Jeff Bock, an analyst for box office tracker Exhibitor Relations.

"I think we could be talking about the biggest film of the fall season, which is pretty incredible," he told AFP -- even if, for now, only screenings in the United States are on the books.

Swift opted for an unconventional release, announcing it less than two months before its premiere and directly working with the theater giant AMC, while bypassing the traditional film studios.

And in a sign that Hollywood -- which is embroiled in prolonged twin strikes by actors and writers -- fears Swift's release, studios have postponed the opening screenings of several films that fall around the same dates, notably that of "The Exorcist: Believer."

According to the specialist news outlet Puck, the budget of Swift's film fell between $10-20 million.

She will share 57 percent of ticket sales with AMC, says Billboard, a similar proportion to what studios would normally receive. The remainder would go to theaters, under the deal.

"I don't know an artist today with that kind of leverage," said Ralph Jaccodine, a professor at the Berklee College of Music.

The Eras Tour currently boasts 146 dates, and some analysts anticipate it will cross the symbolic $1 billion mark, a feat never yet achieved.

According to the industry tracker Pollstar, each concert generates some $13 million in revenue, which would put the total proceeds at $1.9 billion.

- 'Bold' -

Before her tour and film, Swift garnered significant attention -- and found resounding success -- by re-recording her first six albums in a bid to control their master rights.

The power move came in the wake of public sparring with industry mogul Scooter Braun, her one-time manager whose company had purchased her previous label and thereby gained a majority stake in her early work.

He later sold Swift's master rights to a private equity company.

The situation left Swift publicly incensed: "I just feel that artists should own their work," she said in 2019.

"She's a vocal advocate for artists' rights," Jaccodine said. "She's built her own brand."

Swift is currently worth an estimated $740 million, according to Forbes, but steps closer every day to becoming the first singer worth a billion based on her music alone.

Before her public efforts to regain control of her work, Prince, George Michael, Jay-Z and Kanye West all also fought for control of their masters -- one-of-a-kind source material that dictate how songs are reproduced and sold -- but none had gone so far as to re-record them completely.

"She has been very bold in terms of the strategies that she's been willing to pursue," said Carolyn Mary Sloane, a labor economist at the University of Chicago. "She's been willing to pursue all of these different avenues, a very kind of savvy and smart and strategic economics."

"So you might see some change from other artists."

Pop sensation Olivia Rodrigo, for example, has said she ensured control of her master rights when inking her first contract, inspired by Swift.

Swift has sweetened her re-releases with bonus material and previously unreleased tracks -- like the 10-minute version of "All Too Well" -- to the delight of her ardent fans.

Making an event of each re-release also allowed her to promote her early work to younger fans, who were perhaps less versed in her "Taylor Swift" and "Fearless" periods.

In a similar vein, her "Eras" film will grant "people an entry into her concert" even if they couldn't afford or make it to the live show, Jaccodine said.

Other artists have released concert or tour films in theaters; "Justin Bieber: Never Say Never" from 2011 has performed the best at the North American box office thus far, with $73 million in revenue.

But, according to Bock, the industry has never seen "a film like this drop at the height of an artist's popularity, like we're going to see in October with Swift."

"It sets a precedent," he said. "And I think it is something that other artists may consider now."

Bock however added: "There's maybe a handful of artists that could probably pull this off."

(H.Schneide--BBZ)